A reviewer from " Music Week " magazine awarded " Did It Again " three stars out of five, stating that Minogue's vocals " takes a stroppy edge ", but " it's not strong enough to do much better than the modest performance of Some Kind Of Bliss . " Natasha Tripney from musicOMH said : "'Did It Again'reminds you of her valiant but wildly misjudged attempt to morph into Indie Kylie circa 1997, only really serving to highlight the limitations of her voice in the process . " Michael R . Smith from " Daily Vault " felt the song represented the album " perfectly " and had labelled the songs as " undiscovered gems ".
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When Powles was asked if she was anything like Holly in real life, she told " Inside Soap ", " I used to be quite similar to her when she got on well with her family and was bubbly-but now she's very moody and stroppy, I'm nothing like her ! " Holly's descent into drugs changed her personality and Steve Hendry of the " Daily Record " noted Holly was once a girl from a good family with a cheeky twinkle in her eye and she had become a " desperate soul who is dragging her family down into the gutter along with her . " Hendry pointed out Holly had acted out of character and Powles agreed, saying " When I came into " Emmerdale"
