| 1. | "Fear appeals are a strong motivator for voter participation, " she said.
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| 2. | Fear appeals are commonly used in social marketing campaigns.
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| 3. | Witte has developed theories and written many notable papers on fear appeals in health risk messages.
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| 4. | Fear as motivator, fear as inhibitor : Using EPPM to explain fear appeal successes and failures.
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| 5. | Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation.
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| 6. | A concern has also been raised that fear appeals serve to contribute to the widening of health disparities.
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| 7. | Defensive avoidance is an example of a fear control response that leads to the failure of fear appeals.
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| 8. | Some have even argued that cognitive processes in the context of fear appeals are more important than emotional ones.
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| 9. | The use of other persuative techniques such as behavioral trainings might counteract against the efficacy of fear appeal in isolation.
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| 10. | Not unlike fear appeals, the literature suggests that guilt can enhance attainment of persuasive goals if evoked at moderate levels.
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