| 1. | Psychologists talk about " sleeper effects, " about trouble forming relationships and trouble with self-esteem.
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| 2. | This is known as the " sleeper effect ".
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| 3. | He collaborated with Carl Hovland on his studies of attitude change, including the sleeper effect.
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| 4. | Furthermore, the sleeper effect did not occur when any of the four requirements were not met.
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| 5. | The two found a way to measure the " sleeper effect " that makes attack advertising so devastating.
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| 6. | A weakened association between the cue and the message may be sufficient for the sleeper effect to occur.
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| 7. | Experimental studies conducted did, in fact, provide evidence for the sleeper effect occurring under such theoretically relevant conditions.
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| 8. | To this extent, factors that facilitate retention of the message content should create settings conducive to the sleeper effect.
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| 9. | They argued that the conditions under which the sleeper effect is more likely to occur were not emphasized by the dissociation hypothesis.
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| 10. | Hovland and his colleagues introduced a program of research to study how recall of the message and the source persuaded the sleeper effect.
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