Both effects together are called either anaphora ( broad sense ) or less ambiguously, along with self-reference they comprise the category of endophora.
2.
*Exophoric reference is used to describe generics or abstracts without ever identifying them ( in contrast to anaphora and cataphora, which do identify the entity and thus are forms of endophora ) : e . g . rather than introduce a concept, the writer refers to it by a generic word such as " everything ".
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