| 1. | At the same time, Fosamax deposits calcium into bone tissue.
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| 2. | Fosamax recently won an expanded FDA approval for prevention of osteoporosis.
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| 3. | Fosamax is also approved for both prevention and treatment of osteoporosis.
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| 4. | The ad makes it clear that Fosamax is a nonhormonal treatment.
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| 5. | Keeney estimates Fosamax will have sales of about $ 175 million next year.
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| 6. | Fosamax is the first in a class of non-estrogen osteoporosis treatments.
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| 7. | Fosamax sales totaled $ 79 million while Crixivan sales totaled $ 61 million.
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| 8. | Both products lower the risk of fractures, but Fosamax is especially potent.
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| 9. | Fosamax costs twice as much as estrogen and is far harder to use.
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| 10. | Fosamax sales rose 132 percent to $ 102 million.
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