| 1. | "It can seem gimmicky, " says Toby.
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| 2. | Indeed, trendy and gimmicky offerings are ubiquitous among current IPOs.
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| 3. | Precedent, however, is against the usefulness of gimmicky choices.
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| 4. | Their cumulative advice : Just don't do anything gimmicky.
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| 5. | Nothing, however, in the collection looks forced or gimmicky.
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| 6. | "I don't like gimmicky things,"
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| 7. | No dancers, blaring rock music, or gimmicky halftime entertainment.
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| 8. | But other aides would intervene, saying it would look gimmicky.
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| 9. | Is this going to be gimmicky ? " he says.
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| 10. | "I'm not a gimmicky girl,"
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