While, in theory, any message is a candidate for transcreation, the bulk of transcreative work performed to date has been in the advertising industry in media such as brochures, TV and radio ads aimed at end clients, and posters and flyers distributed to resellers.
32.
Among the chief proponents of transcreation are local marketing managers, because dedication to this process frees them from having to accede to the dictates of copywriters who may be thousands of miles away and working in a completely different culture and language . ( * ) Transcreation allows local marketers to take the essence of a global advertising message and tailor it to their market.
33.
Among the chief proponents of transcreation are local marketing managers, because dedication to this process frees them from having to accede to the dictates of copywriters who may be thousands of miles away and working in a completely different culture and language . ( * ) Transcreation allows local marketers to take the essence of a global advertising message and tailor it to their market.
34.
Thus, rather than battling the Green Goblin in the canyons of New York City, Prabhakar, clad in a dhoti, fights the demon Rahshasa against backdrops such as the Taj Mahal . " Unlike traditional translations of American comics, Spider-Man India will become the first-ever'transcreation', where we reinvent the origin of a Western property, " said Sharad Devarajan, the chief executive of the Gotham Entertainment Group.
35.
Notable English translations are : Edwin Arnold's The Indian Song of Songs ( 1875 ); Sri Jayadevas Gita Govinda : The loves of Krisna and Radha ( Bombay 1940 ) by George Keyt and Harold Peiris; S . Lakshminarasimha Sastri The Gita Govinda of Jayadeva Madras, 1956; Duncan Greenlees Theosophical rendering The Song of the Divine Madras, 1962; Monica Varmas transcreation The Gita Govinda of Jayadeva published by Writers Workshop Calcutta, 1968; Barbara Soler Miller Jayadevas Gitagovinda : Love song of the Dark Lord; Oxford University press Delhi, 1978; Lee Siegel Gita " gov�nda : Love Songs of Radha and Krishna; clay Sanskrit series; There is a Sanskrit text and literal translation Gita govindam 2008 There is also a rendering into poesy The Songs of Radha from the Gitagovinda 2013
