| 1. | Translation and transcreation are related processes, but they are not identical.
|
| 2. | Transcreation is now a mainstream term in the Anglophone advertising and translation community.
|
| 3. | Most transcreation is performed by in-market copywriters specializing in the practice.
|
| 4. | Transcreation is a relatively new term and its precise meaning is still being defined.
|
| 5. | Websites are also the subject of much transcreation.
|
| 6. | Transcreation companies offer insurance against making these mistakes.
|
| 7. | This tension between standardization and localization is what the transcreation process seeks to resolve.
|
| 8. | Her translation works are unique works of transcreation.
|
| 9. | Transcreation is used to market to different countries as well as different cultures within a country.
|
| 10. | Mangiron and O'Hagan conclude that these changes and contextualisation by addition result in transcreation instead of just translation.
|
मोबाइल